It might seem simple, but people often neglect to determine their level of hunger before they start noshing. “Take a three-minute time-out and ask yourself, ‘What do I want? How am I feeling?’” advises Caroline Cederquist, M.D., a Naples, Florida–based physician who specializes in weight management. “Identifying that there may be no actual hunger is the first step in not giving in to every craving.” Keep in mind, though, that you very well could be starving and need to eat a full meal, says Wansink; if that’s the case, try consuming a healthy dish and then reassessing your desire.
“All cravings are important because they give you clues to what you’re feeling but also what’s happening in your body biochemically and metabolically,” says Cederquist. Some are a sign that your body needs more of certain nutrients. For instance, a strong taste for red meat could be a hint that you’re low on iron.
A blood test can measure whether you need to load up on any vitamins or minerals in particular. These sort of cravings that suggest a nutrient deficiency generally only occur in cases of extreme deprivation or pregnancy, though, notes Cederquist.
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Your want for certain types of fare could also be a warning sign that you have a health issue worth addressing. If you’re constantly reaching for sweets and starchy foods, for example, it might mean that your body isn’t metabolizing carbohydrates normally, says Cederquist. That means your body isn’t able to move glucose into your cells for energy, so you end up feeling deprived and wanting to eat more carbs.
“This can occur even after someone has eaten a full meal,” she says. “It makes people think their cravings must be emotional, but it’s not necessarily the case.”
If you feel that might be the culprit behind your cravings, see a medical professional.
Once a craving comes on, says Wansink, “We tend to keep imagining what it would be like to eat the food we have in mind — the texture, crunch, smoothness, richness, and so forth. Doing that makes the craving more extreme.” Therefore, distracting yourself from the thought can be enough to make you forget about it. He advises chewing sugar-free gum, as simply having something in your mouth will eliminate your ability to imagine having food instead.
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Before you start nibbling on whatever your mind wants, take a few minutes to drink a glass of water or walk around the block. These two steps help, says Cederquist, because they separate you from the craving. “That separation gives you the time and space to reflect upon the healthy diet you’re trying to maintain and how eating this food might take you off-course from that plan,” she says.
Another option is to sip something warm, like a cup of herbal tea. Drinking a hot beverage takes time, is filling, and stimulates the vagus nerve — which helps manage digestion and can decrease cravings, especially for sugary foods, says Cederquist.
If you’ve assessed your hunger, waited and can’t kick the craving, it’s time to give in — but in small doses. “Try eating only one-fourth of the portion size you really want, then put the rest away and distract yourself for 15 minutes,” suggests Wansink. “See how you feel after that time has passed. Chances are, you’ll be equally satisfied as if you had eaten the whole thing.”
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One of the questions you should ask yourself when you first detect a craving is what you already ate today that could be triggering it. For example, eating candy or desserts can spur the craving for more sweetness, especially when eaten on an empty stomach, says Cederquist. To sidestep that kind of reaction in the future, she recommends including protein and fiber in every meal and snack; doing so can limit subsequent cravings by decreasing the blood sugar response.
If you follow these tips and still feel compelled to devour certain foods, Cederquist recommends consulting your doctor; he or she can test your levels of glucose, insulin, glycohemoglobin, triglycerides, and HDL — which can all be helpful to identify conditions such as metabolic dysfunction. Making a diagnosis like that can be your first step in figuring out a meal plan that can negate those nagging cravings and keep your weight in check.